Ad spend funded by ZB
$1,500–$2,000per day · practice pays $0Case study · Plastic surgery
Fifteen confirmed consults a day. Eight to nine in the chair.
For Dr. Kassis, we funded $1,500 to $2,000 a day in ads, screened enquiries by phone, and booked the people who passed. His practice paid for attended consultations only.
Or call us at +1 447-208-1025
The case, inside the system
Follow the money. Then the appointments.
Explore the reported daily results in a working-style dashboard. Platform screens are reconstructed; the economics view is a model you can adjust.
Performance dashboard
Dr. Kassis · Daily operating view
Plastic surgery · One market · ZB-funded media
Typical operating day ⌄
The case study reports daily ranges, not an account export with dates. This view uses those ranges.
Campaign figures reported as daily ranges No campaign dates or platform-level exports supplied
Confirmed consults
15per day · after phone screeningAttended consults
8–9per day · billable outcomeAttendance rate
53–60%derived from 8–9 of 15Confirmed: 15Attended: 8–9Not attended: 6–7
Attended Range varies by day Did not attend
| Stage | Daily volume | Practice billed? |
|---|---|---|
| ZB-funded ads | $1.5k–$2k | No |
| Confirmed | 15 | No |
| Attended | 8–9 | Per show |
The practice is charged only when a consultation is attended.
Campaign reporting Daily overview
Paid media performance
One practice · combined campaign record
Partial source data
Amount spent by ZB Digital$1,500–$2,000per day · reported range
Practice ad spend$0per day · reported
Confirmed consults15per day · reported
Attended consults8–9per day · reported
Daily ad investment
Reported spend interval · all channels combined
ZB-funded spend
ZB Digital
$1,500$2,000
Practice
$0
$0$500$1,000$1,500$2,000$2,500
Campaigns
1 combined row · reported daily figures
| Campaign / source | ZB spend / day | Practice spend | Confirmed / day | Attended / day | Attendance rate |
|---|---|---|---|---|---|
| Combined campaignAll ad sources · plastic surgery practice | $1,500–$2,000Reported range | $0Reported | 15Reported | 8–9Reported | 53–60%Calculated: 8–9 ÷ 15 |
Source-specific spend and platform metrics such as impressions, clicks, CTR, CPC, and leads were not provided. This is a reconstructed report view, not a platform screenshot or export.
Meta Ads detail is unavailable
The case record includes a combined daily ad-spend range and consultation outcomes, but no Meta Ads export or channel split. Select All channels to view the reported figures.
Google Ads detail is unavailable
The case record includes a combined daily ad-spend range and consultation outcomes, but no Google Ads export or channel split. Select All channels to view the reported figures.
Appointments
Appointment report
Daily outcome view for confirmed consultationsConfirmed consults15per day
Attended consults8–9per day
Did not attend6–7per day
Show rate53–60%of confirmed consults
Appointment outcome
Two ends of the reported daily range
Explore the reported range
Confirmed appointments 150 15
Attended 8Did not attend 7
Attendance rate53%
Each block represents one of 15 confirmed slots. The ordering is a visualization, not an appointment record.
Consultation pipeline
Count and handoff status
Confirmed15 / day
Attended8Fee triggered
Did not attend7No fee
Only attended consultations are billable.
Status breakdownPer confirmed day
| Appointment status | Daily count | Share of confirmed | Billing event |
|---|---|---|---|
| Attended | 8 | 53% | Yes |
| Did not attend | 7 | 47% | No |
Reconstructed interface from reported campaign ranges. This is not a live HighLevel account, platform screenshot, or export. No patient-level records are shown.
Illustrative scenario
What the attended consults could be worth
This is practice-side contribution after estimated clinical costs and consult fees. It is not recorded campaign revenue or net profit.
%
Editable assumption. Include procedure delivery costs.
- Attended / day
- 8.5 midpoint
- Average case value
- $15,000 assumed
- Fee per attendee
- $1,250 midpoint
Estimated contribution before fixed overhead and taxes$27,625
Show calculation and assumptions
Expected cases = 8.5 attended consultations × selected close rate. Modeled case revenue = expected cases × $15,000 assumed average case value. Clinical costs = modeled revenue × entered cost percentage. Attended-consult fees = 8.5 × $1,250 assumed fee midpoint. Contribution = revenue − clinical costs − consult fees. Fractional cases express an expected value across days, not a fractional surgery. This excludes fixed overhead, taxes and other unmodeled costs. ZB funds the ads, so media spend is not a practice expense in this model.
Dashboard interface reconstructed for illustration. Campaign spend, booked consultations and attendance are the published case figures; no live ad account or CRM screenshot is shown.
The starting point
The gap was between interest and arrival.
An ad report can show interest. A practice needs the right person in the chair. We built the handoff around that difference.
Paying for interest
Clicks and form fills could be billed before a single patient arrived.
Front desk doing sales
Clinic staff had to chase and qualify enquiries between patients.
A calendar full of maybes
Unconfirmed slots stayed blocked even when the prospect had gone quiet.
What made the difference
How 8 to 9 of 15 confirmed consults arrived.
That is a 53% to 60% attendance range. The work between booking and arrival matters as much as the ad.
01A person calls, not a form
Every enquiry gets a real phone conversation before reaching the calendar.
02Screened on three things
We check intent, budget and timing before offering a consultation slot.
03Confirmed until it is real
Reminders and a live re-confirmation keep the slot current. Quiet prospects are released.
04His team stays clinical
The front desk receives a confirmed name and the prospect’s file.
We take one practice per market.
Dr. Kassis holds his. If yours is still open, you leave the call with your per-show rate and a walkthrough of the system.
Or call us at +1 447-208-1025